From Metadata Visibility Configuration:

Synonyms are objects too, so they have permissions that belong to them separate from the objects they point to. If you REVOKE all permissions of the Database User you want to hide the Synonym from then the User will not see it in an object listing, at least not in SSMS Object Explorer. I do not have a testbed setup for your Excel use-case.

REVOKE SELECT ON dbo.TimeDataFetchOld TO user_to_hide_object_from ;

If it is still visible check for other permissions:

EXECUTE AS LOGIN = 'user_to_hide_object_from';

SELECT * FROM fn_my_permissions ( 'dbo.TimeDataFetchOld' , 'OBJECT' )

REVERT;

Edit:

PS Note that Role Membership also counts. The query above using fn_my_permissions will show you if the user has access, however if will not tell you whether it is via a direct GRANT or via Role Membership.