Now, instead of acronyms, the industry is using visually appealing terms to sell. I remember when 'BI' came out, I was baffled. Did I miss something? Nope, same old thing I'd been doing for years, just a new marketing ploy. Now it's imagery; web, clouds, what's next? Eagles? Submarines? Shooting stars? It's makes for a lot of comedy though, especially in meetings when managers and marketing start slinging acronyms and catch phrases around. 😛