If you wait for your MD to have the same insights you've already got then you're not giving the company good service, indeed you might as well spend your time involved in literal masturbation.

MDs are stupid, from the point of view of what IT does, it's very hard to get them to see your point of view until their priorities are the same as yours. I say until, because I don't think anything I've done has been out of step with the needs of the business (aside from the Brian Blessed sat nav, but we don't talk about that).