Why not pass in XML into the SP? I.e.
@BrandId_List XML --e.g. <Brands><id>1</id><id>2</id></Brands>
And then your query could look like this:
INNER JOIN Products p on s.customerId = p.customerId
INNER JOIN Brands b on p.BrandId = b.BrandId
tb.BrandId IN (SELECT Brands.ID.value('.','INT')
FROM @BrandId_List.nodes('/Brands/id') AS Brands(ID))
OR @BrandID_List IS NULL
By passing NULL for the parameter would still achieve the same result; you would just have to build the XML before passing into the SP. Also worth noting that you can apply an XML namespace here to make sure your XML markup conforms to a set standard.