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Tim Mitchell

Tim Mitchell is a business intelligence consultant, author, trainer, and Microsoft Data Platform MVP with over thirteen years of data management experience. He is the founder and principal of Tyleris Data Solutions.

Tim has spoken at international and local events including the SQL PASS Summit, SQLBits, SQL Connections, along with dozens of tech fests, code camps, and SQL Saturday events. He is coauthor of the book SSIS Design Patterns, and is a contributing author on MVP Deep Dives 2.

You can visit his website and blog at TimMitchell.net or follow him on Twitter at @Tim_Mitchell.

The Psychology of Value

J.C. Penney is one of the oldest and most storied retailers still in existence in the United States. For years, J.C. Penney used a pricing strategy based on setting their retail prices high and then offering discounts and coupons which savvy shoppers could use to bring down the price of goods. Prior to 2012, a trip through any Penney’s store...

The post The Psychology of Value appeared first on Tim Mitchell.

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