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Why Build a Brand?

Why should you go to the trouble to start blogging, speaking, answering questions or anything else. What’s the point?

I’ve written a little before about this. When you build a brand, it helps you to stand out from others. You become more noticeable, and more likely to get the interview. You allow a potential employer to do some due diligence before they call you for an interview, which gives them more confidence you are the right person for the job.

And that if they call you, knowing your brand, the job is more likely what you want to do. Your brand lets people know what your skills are, what talents you have, and what you might want to do in life.

Working on your own brand also forces you to think about what you want from your career, or in your career, and it helps you to become better. Working on a better brand means getting better at your career in some way. Whether you blog, speak, or do anything else, you have to learn the topic well enough to teach it.

You are building an online brand with everything you do online, and many people in technology are regularly building that brand, so take advantage of it, put a little more effort in and get into the top ten percent of people in your field.

Remember that a brand can have a downside, so use your own version of “The Test” before doing anything online.

And don’t forget that just because you have a great job your branding doesn’t matter. It can still be useful, even if you don’t want a new job.

Filed under: Blog Tagged: career, syndicated

The Voice of the DBA

Steve Jones is the editor of SQLServerCentral.com and visits a wide variety of data related topics in his daily editorial. Steve has spent years working as a DBA and general purpose Windows administrator, primarily working with SQL Server since it was ported from Sybase in 1990. You can follow Steve on Twitter at twitter.com/way0utwest


Posted by Jason Brimhall on 25 April 2011

Building your brand is more than just getting the job.  It is a representation of you, your involvement, and your skills.  Why not share it and build your brand while developing yourself a little more?

Posted by K. Brian Kelley on 26 April 2011

If you're still waffling on what Steve has said here, remember the Scout motto, "Be prepared."

Even if you have what you think of as a great job, you never know when it will come to an end. One of my in-laws was doing what he wanted to do and was building expertise and reputation in that field here in Columbia, SC. Then one day, without notice, his employer closed his doors and my in-law was out of a job. This can happen to any of us. Having a solid brand can help land that next position.

Posted by Glenn Berry on 26 April 2011

This is still great advice, that I have been trying to follow myself for sevarl years now.

Posted by Dukagjin Maloku on 29 April 2011

"...Whether you blog, speak, or do anything else, you have to learn the topic well enough to teach it... "

I pick up this advice as the extract of this post, even though everything in this post is very useful!

Thanks for the nice post, Steve!

Posted by Jerry Sommerville on 29 April 2011

For those of us who are older and ready to start passing the torch to the next generation, blogging, commenting, posting is the new way to mentor the young.  The benefits are that you still keep your mind engaged in your skill set and you can pass it on to not just one person, but potentially thousands.  Blog on Steve.

Posted by David Todd on 1 May 2011

I must be missing something, but what is meant by "The Test" in the second to last paragraph?

Thanks for a great article.

Posted by Steve Jones on 2 May 2011

@David  - Good question. I need to blog about that as well. "The Test" as told to me was The Washington Post test: if this appeared on the front page of the Washington Post tomorrow, would you be embarrassed?

"This" being whatever you have written, posted, said.

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