I picked up Career Warfare on the recommendation of a friend that had seen the Modern Resume presentation. I grabbed it as an e-book and have been reading it for the last few months, at a fairly slow pace (for me).
I often read a book in a week, but in the case of this one, I would read part of a chapter, and spend a day or so thinking about it. Digesting the information, and seeing how it might be applicable to my career, and my brand.
The author, David D’Alessandro rose to CEO of John Hancock Insurance, and you have to keep that in mind. The book is written as a tool for how you might advance your career in corporate America, and it includes lessons for upper management, many of which don’t apply to most of us. Items like dealing with the press aren’t something the average person needs to think about.
However there is some great advice in there about how you should grow your career, and the impact that you have on your career based on your actions.
I highly recommend it, and there are a couple of great pieces of advice in there. Most importantly, you are always building your brand. Slowly, surely, but every day you go to work, or interact with people professionally, you are building your brand. I like that he stresses honesty and integrity as well.
There are some things I don’t necessarily agree with, like not bringing your spouse to social events, or not drinking at all, but if you are attempting to rise to the C-level ranks, perhaps that’s good advice.