http://www.sqlservercentral.com/blogs/steve_jones/2010/09/29/grabbing-swag/

Printed 2014/09/01 01:51AM

Grabbing SWAG

By Steve Jones, 2010/09/29

It’s getting close to the time for the SQLServerCentral party events this fall, and time to start gathering up SWAG to give to people. In the past, I’ve hosted a SQLServerCentral party at the PASS Summit, and it’s always been a good time. Our first year, 8 years ago, we gave away shirts to people that had registered using our referral code, and it was a madhouse.

Since then, I’ve had more organized events, giving away a polo shirt and a book to each person along with random prizes at the party. This year, I decided to make a change for a few reasons.

First, my budget is down. The contract with PASS this year has me getting lower referrals for people that are repeat attendees. That and fewer people registering for now, mean that I’m going to lose money this year. That’s OK, since it’s a marketing event, but I have to watch the budget closer.

So, I decided to try something new. I went with T-shirts this year, using a big SQLServerCentral logo on the front, ala Superman style. I looked around, and decided to go with DFC Screen Printing, who had a great site and worked with me through email to ensure the artwork was OK. It’s a bit of a leap of faith, but I’m hoping the heavyweight Jerzee’s t-shirts look good.

We still have a book, though it’s a Stumper’s book this year, and not a “Best Of”. Costs all around are higher, so we had to make a decision. We still might do a “Best of” this year, but it won’t be the giveaway for PASS.

I’ll still have other prizes available, and will be gathering up some DVDs, books, and other stuff during October. I won’t be at the party, but Brad will have things under control and it should be a great time.


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