I gave the Modern Resume: Building Your Brand presentation last week at the SQL Saturday #22 - Pensacola event and had about 30-40 people come see it. I got some good responses, but there was one interesting thing that came up.
I have talked about how it helps to prove value to your manager when you attend training or a conference. You tie back something you learned/used to your job. You specifically show your boss where something matters.
I’d say that you ought to do the same thing for your brand. When you learn something at an event, from a book, from a blog, make a note of it. Give the person/event credit that helped you, and give your interpretation. Do that enough, and all of a sudden you look like a real go-getter that is worth hiring.