http://www.sqlservercentral.com/blogs/steve_jones/2010/03/12/don_1920_t-be-a-shock-jock/

Printed 2014/10/22 03:45AM

Don’t Be a Shock Jock

By Steve Jones, 2010/03/12

 howardstern One of the dangers of being an “Internet Journalist” or even just a blogger, is that you might compromise who you are to attract readers.
Or in the case of your “modern resume,” impress someone for a new job.
Here is case of someone losing control of their ethics, for the sake of ratings. This is more of a journalism story, and the only person that I think it really hurts is the writer, but maybe that’s not true. Maybe it didn’t even hurt him. He still has a job.
You, however, might not be so lucky.
There are companies that would let you go if they found out you misrepresented yourself in an interview, or with a resume.
Don’t write something for the sake of attracting or impressing readers. Write about what you know, and what you don’t. Admit your mistakes, and highlight your successes.
Your blog, your presentations, your articles, are all a part of your career, and you should treat them as though they are precious. You are the product in your career, you are what you can sell, and your brand is what you have to sell.
If people stop believing in that, you are in trouble.

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