There are two big features that make me think this is a great new product that blows past the Kindle.
The first one is the lend feature. If you haven’t heard, with this you can “lend” your book to a friend to use not only on their Nook reader, but on their smartphone or PC/Mac. Any device that has a B&N reader can see the book for 14 days. That’s cool as I can give others an idea of what I recommend.
I know Amazon has the share among Kindles, but they devices have to be on the same account. I don’t necessarily want my wife on my account, or vice versa as I don’t want to see her books, or even manage a budget between us.
I don’t think this is a big deal, and I can’t see it costing lots of revenue. It’s more a way to create community and interest people. It also sounds good, which is important to ensuring people are happy with the device.
The second thing that I like is that it has wi-fi built in. I did find it interesting that Amazon is no longer using Sprint, but moving to ATT, which is the carrier for the nook as well. However ATT has horrible coverage where I am, and I constantly hear people complaining about coverage from them. So if that’s the case, and I can’t buy a book when I want, like from bed or in an airport, then wi-fi is a great second solution.
I like the idea of e-reading. I’m mostly using my iPhone to read for now. I would like to get a dedicated reader again at some point, mostly for the ease of reading in bright environments, and the tremendous battery life. However until I get some insurance or other coverage, and I have an easy way to get books from multiple sources, I’m not sure I want to invest in one.