Printed 2017/08/17 11:55AM

The Twitter Ripples

By Steve Jones, 2009/04/23

I saw this post on The Business of Software Blog about a use of Twitter to spread the word for a marketing guy. As an aside, I attended the 2008 Business of Software conference and it was outstanding. I’d recommend it to anyone in the software business.

It’s an interview with Dan Nunan, with whom I used to work, and it talks about how he handled a recent trade show. Pressed for time, they created a reconstruction of the Huson River plane crash that had occurred recently. What’s interesting, is how he used Twitter to spread the word and have a fairly wide reach.

It’s unclear if it was successful, and I think for many marketing efforts it’s a cumulative effect over time that determines if you’re successful, not the immediate response. Still I think it was a creative use of the medium, and a recognition of how the ripples can spread out from Twitter to mainstream media.

Copyright © 2002-2017 Redgate. All Rights Reserved. Privacy Policy. Terms of Use. Report Abuse.