Actually more it's "our way" as mentioned in Andy's post, and less my way than by committee these days with Red Gate and a few other people helping run the show here at SQLServerCentral.
That was a fundamental decision that we made early on in this business to do things our way. We had offers to changes the way we did things, and we've had more than a few arguements about what our way should be, but it's always come down to a simple question: Is this how we'd want to be treated. And while we might have bent the borders around that at times, we've never, at least to my knowledge, done something that we agnozied about or lost sleep over.
I think that it's good advice to really think through the way you'd like your life to be run, your career, etc. and decide what basic principles you'd follow. Then stick to them. Knowing who you are and what you stand for goes a long way towards ensuring you are well grounded and will succeed. Success being defined to you and you alone.