Printed 2017/07/21 05:41AM

The Business of Software

By Steve Jones, 2007/07/12

It's interesting being at a software company, especially one that's building on another platform. I've never done this before, having worked for companies outside technology building their own platforms and then JD Edwards, building software, but their own platform for companies to use. Red Gate, of which I sort of work for on  a contract basis, is building tools to help you work better by integrating with the SQL Server platform.

So I was in a marketing meeting (apparently I work for marketing now), and they were talking about how to better interact with users and customers and potential customers and help get the message out about their tools. Since I'm not sure how much is NDA type stuff, I won't go into details, but it is an interesting problem.

I need to write more, but off to another meeting.

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