Printed 2017/07/20 02:49PM

Blog Sins

By Jen McCown, 2011/01/21

Thoughts come together, and the hybridization of your thoughts give rise to new ideas.  Here are the thoughts:

I hereby present:

Blog Sins

The things you do on your blog that make me close the browser.


We’ve talked about this again and again (Brent Ozar dedicated an entire week to it), and it’s the number one all time blog sin: Posting content that’s not yours, without explicit permission.  That’s BAD, mm’kay?  If you didn’t write it, and you didn’t ask, don’t post it.

So how do you quote from a blog on your blog? Bloggers want our material out there, sure, but there’s a very clear line between quoting (which requires attribution), and stealing.  To quote, use a small piece of the post (when in doubt, ask!), be sure it’s clearly marked as a quote, attribute to the author, and link back to the article. Like this:

In Brent Ozar’s article How to Take Action When Your Content is Plagiarized, he states: “As long as the copyright holders notify the ISP and the ISP reacts appropriately, then the ISP is not liable for the copyright infringement. Only the plagiarist is liable.”

No Identity

Brands are good. I’ve talked about branding before, and I got a bunch of other people to blog about branding. It’s great to be known as the MidnightDBAs, or the SQL Chicken, or the SQL Rockstar.  But I also need to know who you are.

Put your name on your blog.
A little “About” section would be nice, too.

Tell me who you are, so I don’t have to continually refer to you as “SQL Watersnake”. So I know who you are if we meet at a conference.  So I know where you are in the SQL world – are you into BI? On the SQL Server tools team? A newbie trying to learn SSAS? An internals guru? Just give me a hint…

No Contact

No comment forms? No Twitter handle? No contact form? No email, for Codd’s sake??  Don’t make me leap through this internet and throttle you…

No Personality

Technical content doesn’t have to be dry. It doesn’t have to be a laugh riot, either.  But your blog should sound like you.  Leave the formal, personality-less writing to SQL Server Books Online, where it’s appropriate. You’re writing about your perspective on techie topics…you’re not rewriting the product manual.

There are more blog sins out there, oh yes there are. You yourself probably have a number of peeves that make you crazy-crackers…spellcheck? Grammatical issues?  Poor thought flow?  You tell me: What are those peeves?

Happy days,
Jen McCown

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