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The Scary DBA

I have twenty+ years experience in IT. That time was spent in technical support, development and database administration. I work forRed Gate Software as a Product Evangelist. I write articles for publication at SQL Server Central, Simple-Talk, PASS Book Reviews and SQL Server Standard. I have published two books, ”Understanding SQL Server Execution Plans” and “SQL Server 2008 Query Performance Tuning Distilled.” I’m one of the founding officers of the Southern New England SQL Server Users Group and its current president. I also work on part-time, short-term, off-site consulting contracts. In 2009 and 2010 I was awarded as a Microsoft SQL Server MVP. In the past I’ve been called rough, intimidating and scary. To which I usually reply, “Good.” You can contact me through grant -at- scarydba dot kom (unobfuscate as necessary).

Un-SQL Friday: Branding?

Following in Midnight DBA’s more interesting half new blog fest topic.

My branding? I don’t have a clue. There, I said it. Up until very, very recently, I’ve just been doing stuff. I haven’t really even tried to think about what the plan was. Write a book? Sure, sounds like a cool challenge. Write another one? Well, the last one didn’t kill me, OK. Start a blog. Jump on Twitter. Pick a Name. Could I pretty please present at PASS?

I’ve been very focused on building my name, but I honestly never thought about my brand. It’s just not something that occurred to me. Yes, I am that slow. Now recently, stuff has been happening and I’m suddenly concerned about it. I too went through FreeCon with Brent Ozar (blog|twitter). And that got me thinking. Yeah, I’ve been doing all this stuff, but to what point? MVP? Yes, absolutely, but even that, why? I honestly don’t know. I’ve just kept going, running as hard as I could, winning a few, losing a few (let’s not talk about SQL Standard, ok?) and building the name… but I haven’t been building the brand. What’s more, I haven’t had a target that I was doing all this for (except the obvious). But, now I’m sort of there. I do sort of have this brand, Scary DBA, kilts, execution plans, MVP, query tuning… Cool! Now what?

I’ve been putting thought into it ever since Freecon (and I have a blog post percolating about FreeCon, still need time to assimilate & type) and I’m still not entirely sure what my plans are, but I have some plans now. We’ll see how things go with them. Oh, and my words for my brand wheel:

  • Direct
  • Instructive (gone through three words here, still not happy)
  • Useful

Am I? I’m not sure. But those are the goals I’ve got and the approach I try to take.

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