http://www.sqlservercentral.com/blogs/pearlknows/2011/11/30/what-s-in-a-name-sql-server-magazine-becomes-sql-server-pro/

Printed 2014/12/22 05:15AM

What's in a name? SQL Server Magazine becomes SQL Server Pro.

By Robert Pearl, 2011/11/30

SQL Server Magazine Reveals New Name for the Brand

Did you hear the news?  SQL Server Magazine has a new name - it's now called SQL Server Pro!  Read on to find out the details.

In the world of print, there are a shrinking number of specified SQL Server professional publications out there.  They also have a huge following and hit ratio on the web, among other sql server community sites.  The uniqueness here, is that they have a print version in circulation. Many have tried and failed, but the premier print publication SQL Server Magazine remains strong, and continues to arrive at our door on a monthly basis.  As a testament to their longevity, they recently decided to change their name.  So, it is now SQL Server Pro.  What is the deal behind this name change?  Well, one can assume that they wanted to keep it fresh, repackaging and reinventing itself with a new name and logo, as companies do from time to time.  More likely, Penton Media, the parent company of SQL Server Pro, wanted to keep it aligned and branded with their other print and online assets already similarly named, WindowsITPro, DevProConnections, SharePointPro, CloudITPro,and MobileDevPro .  Most of these are available in print and online.

The executive editor of SQL Server Pro at Penton Media, Megan Keller, wanted to share the news with the entire SQL Server Community, and enlisted many of the top writers, bloggers and contributors there to spread the word.  You too can help, via LinkedIn and Twitter, and use the following text to let your followers and connections know:

So, if you're not already receiving SQL Server Pro, now is a great time to subscribe to the print and digital editions!  Indeed, the magazine would make a great stocking stuffer for all you SQL Server Professionals out there!  You can get great savings off the cover price, so check out the subscription options here, and get big discounts for ordering: SUBSCRIBE TO SQL SERVER PRO NOW!

Finally, here is the official press release from Penton Media, describing the name change details:

New York, NY (November 28, 2011) –Penton Media technology property, SQL Server Magazine, announced today that it has changed its name to SQL Server Pro to better reflect the brand offerings.  More than just a magazine, SQL Server Pro includes the sqlmag.com website, the SQL Server Pro UPDATE email newsletter, the SQL Server Pro print and digital issues, online training and educational resources.
SQL Server Pro is read by IT and developer professionals who build, support or integrate SQL Server database applications.  “Our new name positions us to evolve and expand to better serve the SQL Server community – delivering information how and when users want it,” said Megan Keller, executive editor, SQL Server Pro. 

The brand will continue to offer how-to content for database administrators, developers and business intelligence professionals within the SQL Server community as it has for the past 12 years. SQL Server professionals at all levels, from novice to advanced, learn practical, hands-on information straight from SQL Server experts. Online resources include white papers, guides, podcasts, webinars, blogs, articles, FAQs, buyers’ guides, and an extensive knowledge base. 

At this time the URL, www.sqlmag.com, will not be changing. 

SQL Server Pro is part of a community of 2.7 million IT and developer professionals reaching businesses of all sizes in numerous industries worldwide, providing independent coverage of T-SQL, performance tuning, Microsoft business intelligence (BI), SQL Server management, and more.  The SQL Server Pro community is marked by its depth of editorial content and an inclusive structure that allows database administrators, developers and BI professionals to interact with colleagues, technical experts, analysts and other thought leaders.
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Additionally, you can get up to the minute news, tips, information and more, if you follow SQL Server Pro on Twitter: @SQLServerMag

Of course if you have any comments, questions, ideas or suggestions, you may contact the editor directly at:

Megan Keller: mkeller@sqlmag.com

 

 

 

 

 


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