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James Serra's Blog

James is a big data and data warehousing technology specialist at Microsoft. He is a thought leader in the use and application of Big Data technologies, including MPP solutions involving hybrid technologies of relational data, Hadoop, and private and public cloud. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 30 years of IT experience. James is a popular blogger ( and speaker, having presented at dozens of PASS events including the PASS Business Analytics conference and the PASS Summit. He is the author of the book “Reporting with Microsoft SQL Server 2012”. He received a Bachelor of Science degree in Computer Engineering from the University of Nevada-Las Vegas.

IT books that should be on your shelf

I have a lot of books on my shelves dealing with business intelligence, data warehousing, master data management, and consulting.  Below are my favorites:

Data Warehouse Books:

Ralph Kimball Books

Building the Data Warehouse

Corporate Information Factory

DW 2.0

Mastering Data Warehouse Design

Data Warehouse from Architecture to Implementation

Microsoft SQL Server 2012 Internals

Star Schema: The complete reference

Microsoft Big Data Solutions

Business Intelligence Books:

Expert Cube Development with SSAS Multidimensional Models

Pro SQL Server 2012 BI Solutions

Business Intelligence Competency Centers

Data Mining with Microsoft SQL Server 2008

Performance Dashboards

How To Measure Anything

Dimensional Modeling: In a Business Intelligence Environment

The Balanced Scorecard

Information Dashboard Design

Microsoft SQL Server 2014 Business Intelligence Development

Reporting with Microsoft SQL Server 2012 (shameless plug of my book)

Master Data Management Books:

Master Data Management

Microsoft SQL Server 2012 Master Data Services

Data Quality: The Accuracy Dimension

Consulting Books:

How to win friends and influence people

Influence: Science and practice

The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully

More Secrets of Consulting

The Rational Guide to: IT Consulting

The Nomadic Developer

Agile Project Management With Scrum


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