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James Serra's Blog

James is a big data and data warehousing technology specialist at Microsoft. He is a thought leader in the use and application of Big Data technologies, including MPP solutions involving hybrid technologies of relational data, Hadoop, and private and public cloud. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 30 years of IT experience. James is a popular blogger ( and speaker, having presented at dozens of PASS events including the PASS Business Analytics conference and the PASS Summit. He is the author of the book “Reporting with Microsoft SQL Server 2012”. He received a Bachelor of Science degree in Computer Engineering from the University of Nevada-Las Vegas.

Archives: July 2014

SQL Server Agent job steps vs SSIS

When doing ETL, you have the choice of using T-SQL or SSIS (see When to use T-SQL or SSIS for ETL).  If you decide T-SQL is the way to go and you just want to execute a bunch of T-SQL statements (individually or within a stored procedure), it’s… Read more

2 comments, 882 reads

Posted in James Serra's Blog on 22 July 2014

IT books that should be on your shelf

I have a lot of books on my shelves dealing with business intelligence, data warehousing, master data management, and consulting.  Below are my favorites:

Data Warehouse Books:

Ralph Kimball Books

Building the Data Warehouse

Corporate Information Factory

DW 2.0

Mastering Data Warehouse Design

Data Warehouse from Architecture to Implementation

Microsoft… Read more

1 comments, 832 reads

Posted in James Serra's Blog on 16 July 2014