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James Serra's Blog

James is currently a Senior Business Intelligence Architect/Developer and has over 20 years of IT experience. James started his career as a software developer, then became a DBA 12 years ago, and for the last five years he has been working extensively with Business Intelligence using the SQL Server BI stack (SSAS, SSRS, and SSIS). James has been at times a permanent employee, consultant, contractor, and owner of his own business. All these experiences along with continuous learning has helped James to develop many successful data warehouse and BI projects. James has earned the MCITP Business Developer 2008, MCITP Database Administrator 2008, and MCITP Database Developer 2008, and has a Bachelor of Science degree in Computer Engineering. His blog is at .

Presentation slides for Houston SQLSaturday

Thanks to everyone who attended my two sessions at SQLSaturday in Houston (more info).  Here are the abstracts and PowerPoint links:

Best Practices to Deliver BI Solutions

If your company is planning to build a data warehouse or BI solution, you need to be aware that BI projects have high failure rates. Gartner says between 70% to 80% of corporate business intelligence projects fail. And with “big data” adding more complexity you can expect even more failures. However, the major causes of these failures are well known and can be avoided by implementing a set of best practices.

I have worked on dozens of end-to-end BI projects and have seen my share of successes and failures. I will talk about the reasons BI projects fail and share best practices and lessons learned so your BI project will fall into the “successful” category.

Here is the PowerPoint presentation: Best Practices to Deliver BI Solutions

Enhancing your career: Building your personal brand

In three years I went from a complete unknown to a popular blogger, speaker at PASS Summit, and a SQL Server MVP.  Along the way I saw my yearly income triple.  Is it because I know some secret?  Is it because I am a genius?  No!  It is just about laying out your career path, setting goals, and doing the work.  It’s about building your personal brand and stepping out of your comfort zone.  It’s about overcoming your fear of taking risks.  If you can do those things, you will be rewarded.  I will discuss how you too can go from unknown to well-known.  I will talk about building your community presence by blogging, presenting, writing articles and books, twitter, LinkedIn, certifications, interviewing, networking, and consulting and contracting.  Your first step to enhancing your career will be to attend this session!

Here is the PowerPoint presentation: Enhancing your career: Building your personal brand

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