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James Serra's Blog

James is currently a Senior Business Intelligence Architect/Developer and has over 20 years of IT experience. James started his career as a software developer, then became a DBA 12 years ago, and for the last five years he has been working extensively with Business Intelligence using the SQL Server BI stack (SSAS, SSRS, and SSIS). James has been at times a permanent employee, consultant, contractor, and owner of his own business. All these experiences along with continuous learning has helped James to develop many successful data warehouse and BI projects. James has earned the MCITP Business Developer 2008, MCITP Database Administrator 2008, and MCITP Database Developer 2008, and has a Bachelor of Science degree in Computer Engineering. His blog is at .

Building an Effective Data Warehouse Architecture Presentation

I will be presenting the session “Building an Effective Data Warehouse Architecture” this Wednesday, July 31st, at 10pm EST for the 24 hours of PASS, PASS Summit Preview.  Info about the event, and the abstract for my session, is below.  I hope you can make it!

Mark your calendars for July 31. Beginning at 12:00 GMT, SQL Server and BI experts will take to the virtual stage in a series of 1-hour webcasts to deliver technical content on today’s hottest application and database development, BI information delivery, BI platform architecture and development, Cloud application development and deployment, and enterprise database administration topics.

This edition of 24 Hours of PASS features 24 consecutive webcasts from a sampling of PASS Summit 2013 speakers. The event provides a sneak peek at some of the best practices, expert tips, and demos you’ll find at PASS Summit. Best of all? There’s no cost to attend.

Building an Effective Data Warehouse Architecture

You’re a DBA and your boss asks you to determine if a data warehouse would help the company.  So many questions pop into your head: Why use a data warehouse?  What is the best methodology to use when creating a data warehouse?  Should I use a normalized or dimensional approach?  What is the difference between the Kimball and Inmon methodologies?  Does the new Tabular model in SQL Server 2012 change things?  What is the difference between a data warehouse and a data mart?  Is there any hardware I can purchase that is optimized for a data warehouse?  What if I have a ton of data? During this session James will help you to answer these questions so your response to your boss will provoke amazement and lead to a big raise.  Or at least help to lead you down the correct path!

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