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James Serra's Blog

James is currently a Senior Business Intelligence Architect/Developer and has over 20 years of IT experience. James started his career as a software developer, then became a DBA 12 years ago, and for the last five years he has been working extensively with Business Intelligence using the SQL Server BI stack (SSAS, SSRS, and SSIS). James has been at times a permanent employee, consultant, contractor, and owner of his own business. All these experiences along with continuous learning has helped James to develop many successful data warehouse and BI projects. James has earned the MCITP Business Developer 2008, MCITP Database Administrator 2008, and MCITP Database Developer 2008, and has a Bachelor of Science degree in Computer Engineering. His blog is at .

PASS Business Analytics Conference

The PASS Business Analytics Conference is almost here!  Check out the sessions to be presented at the conference and you will see there are a ton of great sessions and great speakers.  I feel fortunate to be able to speak alongside many of the experts in the industry and to meet many of them for the first time.

I will be arriving Tuesday night in Chicago and attending a pre-conference session on Wednesday.  Thursday and Friday are the conference sessions, and I will be presenting on Friday at 11:15am in the Sheraton 2.  My topic is “Building an Effective Data Warehouse Architecture“.  I also have an alternate presentation ready to go in case a speaker has to cancel at the last-minute.  That presentation is “Overview of Microsoft Appliances“.

I was fortunate enough to be asked to sit at the bloggers table during the keynote speeches, so make sure to check my blog during the times below for updates:

  • Thursday, 8:00-9:15am CST: Microsoft Director of Program Management for BI Kamal Hathi and Technical Fellow Amir Netz
  • Friday, 8:00-9:15am CST: Award-winning economist and Freakonomics author Dr. Steven Levitt

Also, I am staying an extra day in Chicago to present at SQLSaturday.  I will again present “Building an Effective Data Warehouse Architecture” at 4pm EST, as well as a just added “What exactly is Business Intelligence?” at 10:30am EST.

Please shoot me an email if you will be attending and would like to meet up.  Hope to see you there!


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