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James Serra's Blog

James is a big data and data warehousing technology specialist at Microsoft. He is a thought leader in the use and application of Big Data technologies, including MPP solutions involving hybrid technologies of relational data, Hadoop, and private and public cloud. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 30 years of IT experience. James is a popular blogger ( and speaker, having presented at dozens of PASS events including the PASS Business Analytics conference and the PASS Summit. He is the author of the book “Reporting with Microsoft SQL Server 2012”. He received a Bachelor of Science degree in Computer Engineering from the University of Nevada-Las Vegas.

“DBA: Transitioning to a BI Role” Presentation

Tomorrow (Wednesday, Feb 13th) at Noon CST I will be presenting the session “DBA: Transitioning to a BI Role” at the PASS Professional Development Virtual Chapter.  Below is the abstract.  It will be a remote presentation that you can join online.  Details are here.  I hope you can make it!

DBA: Transitioning to a BI Role

Business Intelligence is an extremely hot career. If you are a DBA, how can you transition to a BI role? James Serra will describe what exactly BI is, what encompasses the Microsoft BI stack, why it is so popular, and why a BI career pays so much. Then James will delve into the steps to take to become a BI expert and how he made the transition.


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