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James Serra's Blog

James is currently a Senior Business Intelligence Architect/Developer and has over 20 years of IT experience. James started his career as a software developer, then became a DBA 12 years ago, and for the last five years he has been working extensively with Business Intelligence using the SQL Server BI stack (SSAS, SSRS, and SSIS). James has been at times a permanent employee, consultant, contractor, and owner of his own business. All these experiences along with continuous learning has helped James to develop many successful data warehouse and BI projects. James has earned the MCITP Business Developer 2008, MCITP Database Administrator 2008, and MCITP Database Developer 2008, and has a Bachelor of Science degree in Computer Engineering. His blog is at .

What name should I call myself?

In creating this blog, I was thinking about using some catchy name for myself.  Something with “DBA” in it.  However, doing a quick Google search revealed there are so many already: Cranky DBA, Rambling DBA, Goal Keeping DBA, Mean Old DBA, Midnight DBA, Lone DBA, Scary DBA, Dr DBA, Apps DBA, Speed DBA, Crazed DBA, Grumby Old DBA, and Rambling DBA.  And I won’t get into all the one’s with “SQL” in it (SQLRockstar, SQLSoldier, SQL Agent Man, etc).  I’m a big New York Yankees fan, so I thought of calling myself NY Yanks DBA, but I think I will just stick to my name, James Serra.  Fortunately there are no other DBA’s with that name.


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