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James Serra's Blog

James is a big data and data warehousing technology specialist at Microsoft. He is a thought leader in the use and application of Big Data technologies, including MPP solutions involving hybrid technologies of relational data, Hadoop, and private and public cloud. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 30 years of IT experience. James is a popular blogger ( and speaker, having presented at dozens of PASS events including the PASS Business Analytics conference and the PASS Summit. He is the author of the book “Reporting with Microsoft SQL Server 2012”. He received a Bachelor of Science degree in Computer Engineering from the University of Nevada-Las Vegas.

What name should I call myself?

In creating this blog, I was thinking about using some catchy name for myself.  Something with “DBA” in it.  However, doing a quick Google search revealed there are so many already: Cranky DBA, Rambling DBA, Goal Keeping DBA, Mean Old DBA, Midnight DBA, Lone DBA, Scary DBA, Dr DBA, Apps DBA, Speed DBA, Crazed DBA, Grumby Old DBA, and Rambling DBA.  And I won’t get into all the one’s with “SQL” in it (SQLRockstar, SQLSoldier, SQL Agent Man, etc).  I’m a big New York Yankees fan, so I thought of calling myself NY Yanks DBA, but I think I will just stick to my name, James Serra.  Fortunately there are no other DBA’s with that name.


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