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James Serra's Blog

James is a big data and data warehousing technology specialist at Microsoft. He is a thought leader in the use and application of Big Data technologies, including MPP solutions involving hybrid technologies of relational data, Hadoop, and private and public cloud. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 30 years of IT experience. James is a popular blogger ( and speaker, having presented at dozens of PASS events including the PASS Business Analytics conference and the PASS Summit. He is the author of the book “Reporting with Microsoft SQL Server 2012”. He received a Bachelor of Science degree in Computer Engineering from the University of Nevada-Las Vegas.

Archives: April 2011

Antivirus solutions that are free

So my sister called me the other day to tell me she has a message on her laptop that said she has a virus.  Those of us working in the IT industry know we are the one’s all our friends and relatives turn to when they have a computer issue.… Read more

0 comments, 1,114 reads

Posted in James Serra's Blog on 29 April 2011

What name should I call myself?

In creating this blog, I was thinking about using some catchy name for myself.  Something with “DBA” in it.  However, doing a quick Google search revealed there are so many already: Cranky DBA, Rambling DBA, Goal Keeping DBA, Mean Old DBA, Midnight DBA, Lone DBA Read more

0 comments, 570 reads

Posted in James Serra's Blog on 27 April 2011

Welcome To Machine

Hello World.  Stardate 1513.1.  After reading that, if you know what I am referring to, you are a tech-head and may continue to read this blog

So, the reasons that I am blogging:

1) I really enjoy helping others.  I’m making a pretty good pay rate as a Business Intelligence/DBA… Read more

0 comments, 552 reads

Posted in James Serra's Blog on 25 April 2011