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James Serra's Blog

James is currently a Senior Business Intelligence Architect/Developer and has over 20 years of IT experience. James started his career as a software developer, then became a DBA 12 years ago, and for the last five years he has been working extensively with Business Intelligence using the SQL Server BI stack (SSAS, SSRS, and SSIS). James has been at times a permanent employee, consultant, contractor, and owner of his own business. All these experiences along with continuous learning has helped James to develop many successful data warehouse and BI projects. James has earned the MCITP Business Developer 2008, MCITP Database Administrator 2008, and MCITP Database Developer 2008, and has a Bachelor of Science degree in Computer Engineering. His blog is at .

When the person you hire is not the person you hire

This is something I just heard about recently, but then experienced it for myself.

This story was told to me: A client is looking for a contractor and contacts a staffing firm to find candidates.  The staffing firms sends a resume that looks real good.  A technical interview is done… Read more

0 comments, 163 reads

Posted in James Serra's Blog on 16 May 2013

Should placement companies use a markup %?

To expand on what I talked about in Should a placement firm tell you what they are billing the client?: If you are a consultant working through a placement firm, should the markup percentage (client bill rate divided by consultant rate minus one) be the same no matter what… Read more

0 comments, 111 reads

Posted in James Serra's Blog on 14 May 2013

Data cleansing in SSIS, DQS, and MDS

Data cleansing can be done via SSIS as well as Data Quality Services (DQS) and Master Data Services (MDS).  The lines are a bit blurred when talking about data cleansing using SSIS, DQS and MDS.  In what product should data be cleaned?  To give examples: having to convert a… Read more

1 comments, 163 reads

Posted in James Serra's Blog on 9 May 2013

Billing rates – other side of the fence, part 2

Here is another response to my blog “Should a placement firm tell you what they are billing the client?” (the first response was Billing rates – other side of the fence).  My purpose of these blogs is to give more understanding as to what determines the margin… Read more

0 comments, 130 reads

Posted in James Serra's Blog on 7 May 2013

Want me to do a presentation?

I greatly enjoy doing presentations on a variety of topics, such as Business Intelligence, SQL Server, and personal development.  If you would like me to do a presentation, just ask!  For descriptions of presentations I have done before, along with other possible topics, check out Presentations.

Read more

0 comments, 185 reads

Posted in James Serra's Blog on 2 May 2013

Enhance your career by blogging!

When I started my blog two years ago, I never would have thought how much it would help my career.  I can’t stress enough the importance of blogging to enhance your career.  And it’s a lot easier to do than you think.  I hope this blog post will encourage you… Read more

11 comments, 713 reads

Posted in James Serra's Blog on 30 April 2013

Consultants – Why pay more?

As an independent consultant who has a higher bill rate than average, I would hope it is obvious to clients that the extra money spent would be well worth it.  But that is not always the case, and sometimes who have to help them to understand, like most things in… Read more

1 comments, 293 reads

Posted in James Serra's Blog on 25 April 2013

Industry Expert Interview

I don’t know if I would consider myself an industry expert, but hey, it says it on the Internet, so it just be true (because you can’t put anything on the Internet that’s not true).  An interview I did to help those interested in a business Intelligence career,… Read more

0 comments, 179 reads

Posted in James Serra's Blog on 23 April 2013

PASS Business Analytics Conference: the ultimate networking

I went to the PASS Business Analytics Conference last week, and had an absolute blast.  I presented two sessions, and attended many more, and was also part of the live blogging panel at both keynotes.  I learned a lot, but the best part about attending the conference was all… Read more

5 comments, 202 reads

Posted in James Serra's Blog on 18 April 2013

Geoflow Preview for Excel 2013

Last week at the PASS Business Analytics Conference in Chicago, Microsoft disclosed a public preview of GeoFlow for Excel (download).  GeoFlow” is a 3D visualization tool for mapping, exploring and interacting with both geographic and chronological data, providing users with a new way to discover and share insights… Read more

0 comments, 155 reads

Posted in James Serra's Blog on 16 April 2013

PASS SQL Saturday in Chicago Presentation Slides

Thanks to everyone who attended my sessions “What exactly is Business Intelligence?” and “Building an Effective Data Warehouse Architecture” at the PASS SQL Saturday in Chicago.

Here are the PowerPoint presentation: What exactly is Business Intelligence? and Building an Effective Data Warehouse Architecture.

What exactly is Business Intelligence? Read more

0 comments, 74 reads

Posted in James Serra's Blog on 15 April 2013

PASS Business Analytics Conference Presentation Slides

Thanks to everyone who attended my sessions “Overview of Microsoft Appliances” and “Building an Effective Data Warehouse Architecture” at the PASS Business Analytics Conference.

Here are the PowerPoint presentations:  Overview of Microsoft Appliances and Building an Effective Data Warehouse Architecture.

Overview of Microsoft Appliances

Learn how SQL Server… Read more

2 comments, 85 reads

Posted in James Serra's Blog on 15 April 2013

PASS Business Analytics Conference Live Blog

Apologies if you went to my site this morning to see my blog from the bloggers table at PASS Business Analytics Conference.  Turns out a firewall issue blocked me from getting to my site (and many others).  So I wound up tweeting updates at http://twitter.com/jamesserra.  You can review… Read more

0 comments, 260 reads

Posted in James Serra's Blog on 12 April 2013

PASS Business Analytics Conference

The PASS Business Analytics Conference is almost here!  Check out the sessions to be presented at the conference and you will see there are a ton of great sessions and great speakers.  I feel fortunate to be able to speak alongside many of the experts in the industry and to… Read more

0 comments, 200 reads

Posted in James Serra's Blog on 8 April 2013

Microsoft BI tools: How they use data sources

A quick list of how each of these Microsoft BI tools handles the two data sources “SQL Server” (relational-based) and “Analysis Services” (multidimensional-based):

  • Report Builder – Using “SQL Server”, auto-detects joins if source system has foreign-key relationships (by selected “Auto Detect” relationships on the “Design a query” screen).  Otherwise will…

Read more

1 comments, 334 reads

Posted in James Serra's Blog on 2 April 2013

SQL Server 2012 Business Intelligence Enhancements

My first article in SQL Server Pro magazine has been published.  It is entitled “SQL Server 2012 Business Intelligence Enhancements” and can be found here.  I hope you enjoy it!

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4 comments, 316 reads

Posted in James Serra's Blog on 28 March 2013

TFS vs SSIS project versioning

I had someone ask me the other day if they are using SSIS 2012 Project Versions, is there any benefit to using TFS?  The answer is Yes!  While Project Versions is a new feature that keeps prior versions of SSIS projects as they are deployed to the server… Read more

0 comments, 452 reads

Posted in James Serra's Blog on 26 March 2013

Benefits of using views in a BI solution

Using SQL Server views throughout a Business Intelligence (BI) solution can provide a tremendous amount of benefits.  Here is a list of such benefits, taken in large part from the excellent video SQLBI Methodology by Marco Russo and Alberto Ferrari:

Benefit of views

  • Can be modified by anyone, even outside…

Read more

0 comments, 250 reads

Posted in James Serra's Blog on 19 March 2013

Why you need Business Intelligence

First lets define what Business Intelligence (BI) is.  My favorite definitions:

Forrester Research: “Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making.”

Gartner: “A broad category of… Read more

0 comments, 1,063 reads

Posted in James Serra's Blog on 14 March 2013

Top BI Enhancements for SQL Server 2012 Presentation Slides

Thanks to everyone who attended my session “Top BI Enhancements for SQL Server 2012” at the Houston Area SQL Server User Group Monthly Meeting.

Here is the PowerPoint presentation: Top BI Enhancements for SQL Server 2012

Top BI Enhancements for SQL Server 2012

What are the new features and… Read more

0 comments, 412 reads

Posted in James Serra's Blog on 13 March 2013

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