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Modern Retail Architectures Built with Hadoop | Hortonworks

We’ve probably all heard the famous quote by John Wanamaker, the father of modern advertising: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

Wanamaker would love Apache Hadoop for retail applications, because it diminishes (or eliminates) the dilemma he described.

When Hadoop is integrated with modern retail operations, it dramatically reduces the cost of capturing, ingesting, storing and analyzing data.

Now Wanamaker wannabes can analyze enough data to make statistically confident observations on empirical retail data, rather than rolling the dice with customer panels, in-store surveys or focus groups to guess what drives sales.

The following reference architecture diagram represents a combination of approaches that we see our retail customers adopt, whether they sell automobiles, ladders, shirts or shoes.

via Modern Retail Architectures Built with Hadoop | Hortonworks.

Go Big with Data

My current focus is directing and managing strategic and operational aspects of Pragmatic Works, a data services organization focused on democratizing analytics and data related technologies. I built the organization from the ground up (with my co-founders) to include industry leading processes, attract and retain top industry resources and execute powerhouse partnerships with firms like Microsoft and HP to deliver the highest quality solutions in the most innovative ways.


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