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Devin Knight

Devin is a BI consultant at Pragmatic Works Consulting. Previously, he has tech edited the book Professional Microsoft SQL Server 2008 Integration Services and was an author in the book Knight's 24-Hour Trainer: Microsoft SQL Server 2008 Integration Services. Devin has spoken at past conferences like PASS and at several SQL Saturday events. He is a contributing member to the Business Intelligence Special Interest Group (SIG) for PASS as a leader in the SSIS Focus Group. Making his home in Jacksonville, FL, Devin is a participating member of the local users’ group (JSSUG).

Getting Started with Microsoft Data Explorer

What is Data Explorer

Data Explorer simplifies the data discovery phase for Excel users that are creating self-service Business Intelligence solutions.  It does this by provided straightforward methods for connecting to data previously unheard of, without a developer, in Excel.  It also provides a basic ETL tool for those involved in self-service BI projects all within Excel.

What do I need

Currently Data Explorer is only available as a preview and works with Excel 2010 SP1 or Excel 2013.  You can download the Data Explorer preview from http://www.microsoft.com/en-us/download/details.aspx?id=36803.

Enabling the Add-in

Once you download and install the add-in you will have to enable it by going to File –> Options –> Add-Ins.  Then Select COM Add-ins from the Manage dropdown and click Go

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Check off Microsoft “Data Explorer” Preview for Excel from the Add-Ins available list then click OK.

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Once you have enabled the add-in the DATA EXPLORER tab will appear in the increasingly crowded Office ribbon.

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Let’s take a look at what this new add-in has given us.

What does it do

A very detailed list of each element of Data Explorer can be found here http://office.microsoft.com/en-us/excel-help/start-page-HA104003813.aspx.

In this post I’ll walk you an example that i think all companies are starting to take a lot more seriously, which is social media sentiment.  In other words how does the public perceive our company.

With the built-in ability to import data from Facebook Data Explorer can very easily analyze things like statuses, likes. comments, and much more.  Let’s walk through an example:

  1. Launch Excel and ensure the Add-in is enables with the steps detailed above.
  2. Select the Data Explorer tab and choose From Facebook from the From Other Sources dropdown selection.
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  4. You will then be prompted to provide a UserName or object ID.  The default is “me”, which means it will allow you to import data from your personal Facebook account.  However, if you’re an administrator of a corporate Facebook page you could enter that page in here.  For example, I am an admin on the Pragmatic Works page.  So if change the default “me” to PragmaticWorks and set the Connection name to Posts I can see all posts on our corporate page.  Click Apply.
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  6. Now the true data exploration can begin.  My first step was to hide all the columns I don’t care about.  You can select multiple column headers at once and then right-click to select Hide Columns.
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  8. Now that we’ve got just the data we care about let’s analyze things like how many likes and comments we’re receiving on our posts.  You will notice on the columns for both comments and likes that the word Link is displayed.  This means there’s more data in a separate object that can be imported.
  9. If you click the word Link it will preview that data in that object as shown below when i clicked on likes.  From this I can tell there were 6 likes on this particular post.  There’s also another option if i click Table that will allow be to see the actual users that liked my corporate post.
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  11. This is great for exploring but if i actually want to add this data to my query then I would clear my likes search on the Steps page as shown below.
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  13. For my Marketing team’s analysis they really want to know a count of how many likes and comments we had on each status.  To do this I will navigate back to the likes column in my query and click the Expand button to check off new values i want to return.  For this example i just need the count of likes but if I wanted to see who actually made the like on our post I could return the data.
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  15. We have the data we want now so hit Done and all the Facebook sentiment data will be imported into Excel.
  16. Now that this data is in Excel we can create a PowerPivot workbook on it or even Power View report that looks something like this:
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Having the ability to create these kinds of report in a very short amount of time is exactly what our Marketing department needs to analysis our true reach.

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