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Bradley Schacht

Bradley is a consultant at Pragmatic Works in Jacksonville, FL. He was an author on the book SharePoint 2010 Business Intelligence 24-Hour Trainer and tech edited the SQL 2011 Bible. His experience on the Microsoft BI platform includes DTS, SSIS, SSRS, SSAS and migrations and conversions. He has helped numerous companies in successfully developing and implementing new business intelligence solutions into their organizations. Bradley also participates as a speaker in community events like SQL Saturday, Code Camp, SQL Lunch and SQL Server User Groups. He is a contributor on sites such as BIDN.com and SQL Server Central as well as an active member of the Jacksonville SQL Server User Group (JSSUG).

Why I’m Considering a Surface and Windows Phone 8

Anyone who knows me will see the title of this post and tell you I’m about to trash the Surface, Windows 8 and Windows Phone. Let me assure you that’s not the case. I am a 100% openly admitted Apple fan. I have owned every version of the iPhone, have a Mac Mini, MacBook Air and have owned a MacBook Pro previously as well. I have stated that I didn’t see any reason for me to ever buy anything other than a Mac or iPhone. Enough background. On to the Surface and Windows Phone 8.

Innovation: A new method, idea, product, etc

People who know me will also know that I love technology. I’ll even go so far as to say the new Blackberry OS and phone look pretty awesome. That I won’t ever buy, I’m not going to lie, I just think it’s neat. I’ve been using Windows 8 for months now and I have gotten used to all the changes. There are still little things that bug me, but that’s going to happen with any piece of technology. I feel like this is a really exciting time we are in right now. For the last few years I have been comfortable saying that Apple and Google were the big innovators in the market. Over the last year though, Microsoft has been kicking butt. It may not show in the market share or stock price of Nokia riding the Lumia 920 but maybe one day it will.

Integration: The intermixing of people or groups previously segregated.

I like when things all work together. The introduction of Office 365, SkyDrive, Windows 8, Surface and Windows Phone 8 all make that really easy. As a consultant I do a lot of moving around. I’m rarely in once place for very long but I always need my “stuff”. In this case, again being a SQL consultant and a bit of a geek, stuff is data. Working on Windows all day long makes all these integration improvements that much more exciting.

Design: An outline, sketch, or plan, as of the form and structure of a work of art, an edifice, or a machine to be executed or constructed.

Ok, this one probably comes from using Apple products. Product design, like it or not, makes people love or hate a product. We love to pick our favorite color shirt, or the car that we think best fits our personality. Electronics are no different. The the surface had a 3 inch bezel, was 2 inches thick and was off gray it would be much less attractive to consumers. I appreciate a beautiful design (yeah, yeah I sound like I’m quoting Johnny Ive. Oh well) and the surface is exactly that. On the phone side, I think it was Gizmodo, that described the Lumia 920 as a brick because of the weight. I personally like the weight behind the 920 better than the construction of any iPhone after the original. Having something that doesn’t feel like it is going to break in your had is nice for a change. It’s got style.

Conclusion: The end or finish of an event or process.

So there you have it. I like technology. I like innovation. I feel like the first time in a long time Microsoft has picked up their game, taken control and done a lot of really awesome things. I really hope these technologies continue to come together and that they keep innovating. Being that I do SQL work for a living these advances can only make my life better. I really enjoy having Hyper-V on my laptop since I can now run virtually any demo at any time. Maybe having a surface will allow me to be even more lightweight and flexible.

What are your thoughts? What are your thoughts on the Surface, Windows 8, Windows Phone 8, Office 365, SkyDrive and the integration between it all, etc?

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