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Building The SQLSaturday Orlando Marketing Plan-Part 23

Here’s the latest update on our registrations. We’re still ahead of all our previous events, that’s good, and we’re 2 weeks (or less) from announcing our schedule and I expect that to mark the beginning of the standard spike upward. Looking at this I realize that I don’t know what caused the nice bump at week 17-18 – probably oPASS/MagicPASS, but not sure. I keep looking at the chart, thinking there must be more insight to be found! Today I’m thinking that:

  • Starting early is good, but doesn’t necessarily translate into a higher end total
  • A whole lotta people wait until 3 weeks out to decide to attend. I don’t think that’s anything to do with us I think it’s them getting point they can commit. Will anything we say then make a difference? If it’s kids soccer or SQLSaturday hard to win that choice
  • Our mailing list is a lot bigger than any previous year, more than 2000 total, I’m really curious to see if that will make a difference starting this week

 

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SQLAndy

I'm Andy Warren, currently a SQL Server trainer with End to End Training. Over the past few years I've been a developer, DBA, and IT Director. I was one of the original founders of SQLServerCentral.com and helped grow that community from zero to about 300k members before deciding to move on to other ventures.

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