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SQLSaturday & PASS – More Details

Yesterday I posted the news that SQLSaturday is now owned by PASS, today I’d like to share a bit of the history behind SQLSaturday and why we thought it made sense for it to transition to PASS. I’ve promised my friend Andy Leonard an “exclusive” interview on some of the details and with luck you’ll see that in the next week or so.

We (Brian, Steve, and I) started talking about doing a community event here in Orlando in early 2007. I’d been to a few Code Camps as attendee and presenter and saw a lot of value in them, but if you were a SQL person there wasn’t enough content to make it compelling. Why not do a SQL event?

That led to SQLSaturday #1 in October 2007 which by any measure was a success, just over 200 attendees at the event. Pam Shaw and Wes Dumey liked the idea enough to host #2 in Tampa the following year, then Brian Knight did one in Jacksonville and we had some momentum. Since then we’ve had 30 something events with more in the pipeline. What seemed questionable back in early 2007 now seems obvious – there is plenty of demand for all day free events that focus just on SQL Server.

From the beginning we thought this was something that PASS should be doing, and in a sense they were trying to via the “PASS Camp” branding. The problem was that aside from the name, there wasn’t much else – no tools, no real knowledge share, no financial help, no coaching. We took some flak back in the beginning for not making it a PASS branded event, but we needed the freedom to innovate and spend, and we didn’t have time to wait on a committee to vote. We were never interested in making a profit and announced from the beginning our intention to build it and then give it to PASS if we could make it work. So we built it, and revised it, and built some more, learning a lot of little lessons along the way and trying to capture them as best we could.

Along the way I learned a few lessons, and maybe the most interesting was that these events provided a valuable place to find and grow those ready to take the next step – sharing their knowledge. If you were a SQL professional back in 2007 you didn’t have many venues as options if you wanted to do a presentation, most them paid events like the PASS Summit, Connections, and VS Live, and the free events available mainly targeted developers. Today if you’re wanting to start giving back and building your reputation there is usually at least one SQLSaturday a month and while it might require travel, our policy of trying to put as many new and unique speakers on the schedule as possible almost guarantees a chance to speak. Growing the speaker pool is a game changer to me – like ripples in a pond the effects go far beyond a single event.

After the November election I talked to Rushabh about whether PASS might be interested in taking over SQLSaturday. It wasn’t the first conversation about it, but it was the one that that did it, and since then PASS has been looking at the time required to support it, writing a proposal to the Board about it, and then a vote by the Board to finalize it just this past week (I abstained from the vote).

The terms of the handover are pretty simple, we’re giving it all to PASS – domain, web site, source code, and all the knowledge we can find. The only direct cost to PASS will be for some software components and email software, no more than $1500 and maybe less if they can get it donated from the vendors. We’re not getting anything in return – no money, no free tickets to the Summit, nothing. I mention that because I’m on the Board of Directors and want to make sure that we have transparency on this issue in particular and no appearance of an insider deal.

I’ve already had questions about what will change. In the short term nothing, and Rushabh has pledged to continue the level of support to events that we’ve provided and to look for ways to enhance it. I’ll continue to actively participate in helping get new events set up over the next couple months as we finish the transition, and I’ll be a vocal proponent for trying to grow more events and to do more for the events and event leaders. Ultimately what makes SQLSaturday work are the local leaders that do all the work and I’m confident that they will hold PASS accountable!

It’s been more fun than I can tell you to start with a dream, put the sweat equity into it, and see it grow. I’ve been the most visible person on the project during the last 2.5 years, but I couldn’t have done it without the support of Brian and Steve as this took literally hundreds of hours away from our business. I also couldn’t have done it without the efforts of a lot of people who put huge amounts of time into each of their events. By no means a complete list, but here are some of the people that helped SQLSaturday grow:

  • Shawn Weisfeld, Ken Tucker, and Jessica Sterner from ONETUG for sharing lessons learned from the Orlando Code Camp
  • Joe Healy from Microsoft for a lot of help in networking and the key idea of numbering the events
  • Pam Shaw and Wes Dumey for doing the SQLSaturday #2 when we had a barely working web site and not much knowledge to share, and for sharing back all of the pain points we needed to fix
  • Red Gate and Confio for being huge supporters of the events as sponsors
  • All the event leaders, especially those that came in early like John Baldwin, Greg Larsen,  and Stuart Ainsworth. Until you run one of these events it’s hard to understand how much work, time, and pressure is involved – with or without any outside assistance!

I’ll still be writing about SQLSaturday events and participating in as many as I can make it to (my next one is Charlotte in early March), and I’ll try to share some of the info about the transfer as we get that done.


I'm Andy Warren, currently a SQL Server trainer with End to End Training. Over the past few years I've been a developer, DBA, and IT Director. I was one of the original founders of SQLServerCentral.com and helped grow that community from zero to about 300k members before deciding to move on to other ventures.


Posted by Steve Jones on 4 February 2010

Congrats on a great job with SQL Saturday and I think it's been a  huge success, almost completely due to your effrots.

Hope PASS keeps it going.

Posted by dyfhid on 4 February 2010

I can tell you I love SQL Saturday! I've only been to two, but the learning and netqworking opportunities are such that when I saw #41 in Atlanta coming up, I immediately signed up for my third! I had the opportunity to speak at my 2nd, #32 in Tampa the othe rweek, and that was incredible, too. I am a DBA / Dev "in training" and SQL Saturday is the best training value I have found so far!

Posted by Anonymous on 5 February 2010

Pingback from  Things I Read This Week | Brent Ozar - Too Much Information

Posted by Cameron Mergel on 8 February 2010

Big shout out to Greg Larsen SQLSaturday #5 (2008) Olympia, WA & #26 Redmond, WA (2009).  What a great day of training and the speakers were outstanding.  Mini PASS.

Posted by businessintelligence2010 on 10 February 2010

Good job Team! I had a privilage to attent the #2 Tampa SQL Saturday event and since then I have attended all that Tampa hosted. I wish PASS all the best and I am sure PASS will continue to do as good job as Andy & CO have been doing for last 3 years. Applause all around!!!

Posted by Shawn Weisfeld on 10 February 2010

Andy, I was happy to help out! But it is your team that made it all possible!

Posted by Don Gabor on 10 February 2010


Congrats -- you are the kind of leader that every organizations needs!

Posted by Brnbngls on 10 February 2010

Coming up on my first one in Dallas (#35) in May.  Very much looking forward to it!  Joined PASS about a month ago too.  Looks like I'll be getting all of the immersion in SQL I need.

Great work to everyone involved.  I'm sure it's not easy putting all of these things together.  But for on the job learning SQL DBA's such as myself, this is huge!

Posted by TheSQLGuru on 10 February 2010

I look forward to being able to contribute as a speaker at such a wonderful outlet!!!

Posted by jacob sebastian on 10 February 2010

I was fortunate to be able to present in one of the SQL Saturday events recently. I always admire the great work Andy and the team are doing. I think they did an even greater work by handing over SQL Saturday to PASS so that now SQL Saturdays can happen all over the world!

Posted by MarlonRibunal on 10 February 2010

I am looking forward to the First SQLsaturday Event in the SoCal area! Nothing is official yet since we haven't pinned down our location (we will know on Feb 17 or 18).

For those interested as speakers or attendees, please visit http://dbalink.wordpress.com until we will have our own space @ SQLSaturday website.

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