Innovation should solve a problem or add value to an existing solution. Sometimes engineers and marketers forget that.
This story is perhaps the most cringe-worthy of all IT security fails:
https://nakedsecurity.sophos.com/2016/09/20/maker-of-smart-vibrator-sued-for-snooping-on-customers-use/
https://thenextweb.com/gadgets/2016/08/10/hackers-can-remotely-activate-vibrator-find-often-use/
"Do not seek to follow in the footsteps of the wise. Instead, seek what they sought." - Matsuo Basho