Nice job, Grant.  Short, succinct and so very, very accurate.  I really like the point about working in the knowledge space.  Maybe that'll drive it home and break the "not my job" mentality that's become so very common.  Hey, I can have hope.

A guy I know came up with the idea of some new titles for people:  Google Coder, Advanced Googler, Senior Googler and VP of Google Coding.  He describes the situation where people would rather search the internet for a poorly-performing function than use a performant one that already exists in a centralized library of functions because they don't know any better.  Worse yet, these people don't know that it performs poorly because "it ran worked in my test of 10 rows" and "like...this one post on the internet said it would work" so it must be good. :w00t::crazy:

Kudos on the editorial.  You hit the nail square on the head.