@[Phil Factor]

You are absolutely right as long as reports will be assembled by skilled people using their own naming convention rules. However I've learned over the years that this is quite often not the case. Reports are frequently thrown together by people who barely know the difference between an inner and an outer join. Don't expect them to follow some kind of rigorous naming convention for column titles or even know about the appropriate units of the measures presented in their reports. Maybe we're not used to it (yet) in SQL Server but when the frameworks accessing the database allow these 'decorated' names in my opinion the benefits might outweigh the merrits. As usual, it depends ...