thanks so I am pretty much stuck.
I followed advise on the link, it took me to the same screen I was before.
We got fresh media from MS. that has a 20 character key embedded in it.
I copy and pasted that number in my current upgrade and it gave me an error.
TITLE: Message Details
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The SQL Server product key is not valid. To proceed, re-enter the product key values from the Certificate of Authenticity (COA) or SQL Server packaging.
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BUTTONS:
OK
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Paresh Motiwala Manager of Data Team, Big Data Enthusiast, ex DBA